Haldiram's Food International Limited today, is recognized as a Star Export House, by the Directorate General of Foreign Trade, a department working under the Ministry of Commerce, Government of India.
Haldiram's has its roots established in 1937 in the form of a small retail Sweet & Namkeen shop in Bikaner, Rajasthan, a small but significant town in the Thar Desert. Shri Shivkisan Agrawal, the founder of Haldiram's always cherished the dream of building an empire, manufacture traditional sweets/namkeens, leave a mark on every occasion and get close to the heart of the common man.
This dream was realized with shifting of its base to Nagpur in 1970. For the first time people heard of a factory that was operating to manufacture Sweets & Namkeens. A model plant of its times was set up at:- Haldiram's House; 880, Small Factory Area, Wardhaman Nagar, Nagpur. In a very shot span 'Haldiram' developed into a brand and became an inseparable part of every occasion.
This was followed by a chain of retail outlets & showrooms. The product lines were expanded to match the taste of various segments of the society. Sweets and namkeens were presented in more durable and commercially viable packaging. This fetched a overwhelming response and in 1997, Haldiram's forayed into milk and milk product industry with products such as Khowa, Ghee & Butter Milk, the manufacture of Extruded foods such as vermicelli and 3-D Snacks.
TECHNOLOGY AT WORK
Employing State-of-the-art technology, Haldiram's started producing high quality, ready-to-eat snacks, savories & Sweets. From sourcing raw materials to their conversion into finished products, every process confirms to the International norms (HACCP) of Quality & Safety. Human touch is avoided to ensure superior hygiene. Every care is taken to ensure that our products retain Freshness and Flavour.
Apart from exclusive and innovative recipes, exotic presentation and high quality products 'Variety' is the key reason behind Haldiram's popularity. Be it Sweets or Namkeens, the Haldiram's touch makes it more tastier while the hi-tech machinery ensures that the packaging is done in a attractive way maintaining international standards of hygiene.
THE BRAND THAT HAS EARNED TRUST
Today, Haldiram's with its Branch Offices in commercial capitals like Mumbai, Bangalore & Chennai, owes its success to the relentless efforts of our founder Chairman Mr. Shivkisan Agrawal, a visionary, dynamic leader and a successful entrepreneur. No wonder, today, Haldiram's Nagpur is one of the leading players in the snack food industry and a proud recipient of the 'International Food Award'. Haldiram's has carved its way to the top despite stiff competition from the global food giants and is earning valuable foreign Exchange for our country.
We have been branded as "The No. 1 brand" in the ready-to-eat Snack Food category and as India's Most Trusted Brand, in 2003.
- SNACK FOOD ASSOCIATION (SFA), VIRGINIA, (USA)
- EUROPEAN SNACK ASSOCIATION (ESA), LONDON (UK)
- INTERNATIONAL ASSOCIATION OF AMUSEMENT PARK ATTRACTIONS, ALEXANDRIA, UA (USA).